Most of the work here lived within a fixed advertising format, which made the canvas small but the possibilities interesting. Instead of repeating a single visual formula, each creative became a space to explore different approaches — through illustration, composition, or the relationship between image and copy.
The focus was on finding variation and freshness while staying within clear boundaries, paying close attention to balance, hierarchy, and how quickly an idea could be understood. Working this way shaped how I think about design in constrained spaces, and strengthened my interest in environments where that exploration can extend to a broader canvas.




























































